Bégard, Brittany

The Love of France

"Pourquoi aurais-je le besoin de quitter la France? Tout ce que je désire est ici."

"Why do I ever need to leave France? Everything I want is here."


The inspiration from Thierry's grandmother, Renée, who was born in Brittany and lived her life in Paris.

Why Toujours La France?

Sipping on a chilled bottle of rosé at the beach in Deauville, reveling in the nightlife and glamor of Biarritz, longing for the distinct and heady fragrance of the wild maquis across Corsica, the tête-à-tête tables for two deep in conversation at a bistro, imperceptibly cracks the surface of what is always France. There is an undeniable allure and attraction about France. The romance of its food and wine, the cultural history spanning centuries of art, history, philosophy, industry; the small gift wrapped with exquisite perfection. The lovely lyrical language, the joie de vivre of it all. 

France is not just a place for us but is our cultural home and heritage. Thierry, born in the Auvergne-Rhône-Alpes région with a deep-rooted lineage dating back centuries, and Catherine, from French Acadian Louisiana, established Toujours La France to discover the rich talent of skilled craftsmanship that exists throughout France, balancing sustainability with time-honored traditional skill and know-how and modern ingenuity, and to bring to the global market authentic products Made in France.

Made in France

Toujours La France partners with a select network of highly skilled artisans and manufacturers across France’s richly varied regions, certifying that all products proudly bear the “Made in France” label. This rigorous certification process, managed by multiple agencies, safeguards the integrity and esteemed reputation of French production and manufacturing. Toujours La France is committed to offering only authentic French products, promoting their exceptional quality, and connecting French artisans with Francophiles and the French diaspora.

Agent & Distributor

Toujours La France serves as both an agent and distributor for French artisanal companies, bringing rare and exquisite made-in-France products to the U.S. market. By partnering with skilled artisans across France, we ensure that our products, which are seldom found in America, meet the highest standards of authenticity and quality. We offer U.S. retailers exclusive access to unique French items, enhancing their product offerings with genuine French elegance.

For retailers interested in reselling our distinctive made-in-France products, contact us today to learn more about how we can help you offer exquisite French quality to your customers.